Limit was founded in 1884 by Alfred Hirst in Oldham, UK with the objective of producing timepieces, jewellery and optical goods of all kinds. Limit later moved production to Leicestershire for in-house British design and ensured industry leading quality control standards. Today Limit prides itself on elegance, quality and value for money as well as being a brand of great heritage. Limit brings you classic British designs that align with the watch and fashion industry and continue to build upon over a century of success.