Listen to this week’s Radio 4 appeal to hear why Butterfly Conservation’s Vice President Alan Titchmarsh thinks introducing children to the wonderful world of butterflies and moths is so important.

Butterflies and moths are in trouble. Three quarters of the UK butterfly species and two thirds of our moths have declined in the last 40 years. This is a warning that can’t be ignored.

Butterfly Conservation is the UK charity dedicated to saving butterflies, moths and our environment. The research provides advice on how to conserve and restore habitats.

Donations to this appeal will help give children that first, all important encounter with a caterpillar that might just start a lifelong connection to nature.

See how you can help at